SEO Laundry List

I'm working on an SEO client questionnaire for the sales team at my job, and also a "laundry list" of important search engine ranking factors for myself and a coworker.

SEOMoz.org has a nice summary from industry experts:
Search Engine Ranking Factors.

The report was done for 2005 I believe - it would be great if they updated it.

P.S. I said I'd redo this template didn't I? haha... sheesh. It's on the list. Somewhere.